Joe & The Anchor, or JATA, is a Swedish alternative pop band. They signed with Sony Music and needed high-quality content, branding, and social media managing for their debut Ep and follow-up releases.

 



My approach to this project was to find the spirit of the band, inspired by their music and try to represent that same feeling in their content. Colourful, humorist yet professional and cool. All in all, I created continuous content for their social media platforms like Instagram, Facebook, Youtube and various cover art as well as doing concepts and pre/post-production for their music videos.