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CLIENT
SPROUD
ROLE
ART DIRECTION
BRANDING
CONTENT CREATION
WHEN
2021
Sproud is one of the leading plant-based dairy alternatives to milk. I started as an intern at Sproud in the beginning of 2021 and was later hired as their content designer.
During my time there I created everything from posters to website content, product images for digital and analog marketing, and social media content and I was a part of their rebranding process.


My approach to finding a cooler tone of voice for Sproud was trying to incorporate more lifestyle imagery into their brand and to play around with their lines.





SPROUD
“I would recommend Joakim as a highly creative person with focus and perfection when it comes to quality. He was my go to designer when I worked as Head of Content at Sproud”
-Sofia Hultberg, Head Of Content at Sproud
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