CLIENT
SO REAL
ROLE
WEB DESIGN
BRANDING
ART DIRECTION
WHEN
2023
SO REAL, is a subsidiary of MSM.Digital where I’m working as their graphic designer. I was tasked to create the website, branding and overall visual communication.
The company went through a rebranding and needed a total makeover of the brand but most importantly a website with a coherent visual tone. They wanted a professional, minimalistic and inviting look.


I started with research, competitor analysis, swat analysis, references and mood boards to be able to show what visual direction I found. Once approved, I designed the website in Figma, which can be seen here, and worked with a developer to put it all together.
SO REAL
Joakim is a creative and hard-working designer with a clear vision and an eye for quality. He has the meticulously eye for both the big picture and the nitty-gritty details.
Any project you bring him will be in secure hands.